The 7th edition of the most substantive event in the e-commerce industry, eTrade Show, is approaching

There is no event in Poland that is as valued in the e-commerce industry as the eTrade Show. For many years, it has been gathering the most important experts in the country, promoting substantive discussion and development of the sector. Its next edition will take place on February 13-15, 2024 at Ptak Warsaw Expo.

The e-commerce industry is growing year by year. Analysts estimate that in 2023 the value of this sector was over 120 billion zloty. The prospects for the coming months are even more optimistic. Over the next two years, electronic sales are expected to cover as much as 1/5 of retail trade in Poland. There is more and more talk about the role of omnichannel in the sector, as well as the personalization of e-commerce – greater loyalty and better conversion in exchange for an individually prepared price offer. Cross-border – shifting customer preferences towards global stores at the expense of domestic and usually more expensive options – becomes a problem for local markets. The challenges will include not only same-date delivery, but even faster delivery to the consumer.

As you can see, there is no shortage of topics for discussion around e-commerce. The beginning of the year is an opportunity to update the knowledge base and confront solutions with experts while positioning yourself in the industry. The opportunity for this will be the eTrade Show, the seventh edition of which will take place on February 13-15, 2024 at Ptak Warsaw Expo.

Valued brands at eTrade Show

eTrade Show owes its reputation, among other things, to the fact that it has a valued and trusted group of industry leaders acting as exhibitors during the event. The event organizer relies only on proven partners of high quality.

During the seventh edition of the event, their group will include INEA, Openkoda, Grupa KMK, Kaufland, Selly, COMMERISE, DEFRO,, Żabka, RANK ARCHITECTS, OEX, Spark, Poczta Polska and VS. Their presence is a guarantee of establishing new business relationships, a chance to sign contract agreements, as well as an opportunity to talk about innovations with decision-makers in these enterprises.

Industry education at eTrade Show

One of the distinguishing features of the quality of the eTrade Show from the beginning of its presence on the event map of Poland is substantive education. The seventh edition of the event will also be rich in it. During the E-commerce Industry Congress, experts and industry leaders will talk about the latest trends, innovations, sector automation, the impact of AI and new technologies that increase optimization. There will be many case studies and examples of good practices in the sector.

At the same time, participants will be able to take advantage of Exhibitors’ Presentations and Trends – a panel from entrepreneurs for business clients. During this part of the eTrade Show, you will be able to listen to, among others, Tomasz Kutera, responsible for the Product Growth team in the e-commerce department at Ringier Axel Springer Polska, who will talk about the “Retail Media Revolution. New opportunities in e-commerce”. Przemysław Kalinowski from vSprint will focus on the topic “ Analysis of Winning Offers and Identifying Competitive Success Factors”, and Michał Banasiak from the same company will talk about how to increase profit on Allegro in 2024. Including how to become a leader in your category on Allegro, Oskar Hertman from Pirk Spark will help.

However, these are only a small part of the topics and lectures that will be held during the eTrade Show. The full list of exhibitors and the current schedule can be found on the website

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