E-Commerce Industry Congress

January 27-29, 2026

To the conference remains:

195 days 19 hours 20 minutes 33 seconds

Participate in the industry events as part of the E-Commerce Summit:

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TRENDS AND EXHIBITOR PRESENTATION PANEL

PARTICIPATING COMPANIES

FAIR STUDIO
HALL E

TRENDS AND EXHIBITOR PRESENTATION PANEL

Join us for the Trend Panel– a space where exhibitors take the stage. As industry leaders and practitioners, they share insights, highlight emerging market phenomena, and shape the future of the sector. Be part of the conversation and engage in this inspiring exchange of knowledge.

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12:00-12:30

Agnieszka Filip

AI and cross-border content. What to look for?

Artificial intelligence is changing the rules of the game in content creation, especially in the context of international expansion. During the lecture, we will show how to effectively use AI in building multilingual content - from translation and localization to transcreation and personalization of communication. We will pay attention to the most common traps, such as literalness, lack of cultural context or errors in the tone of communication. We will also suggest how to combine AI capabilities with the work of content teams to increase the effectiveness of sales activities in new markets.

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13:00-13:30

Paweł Kochańczyk – Patent Attorney, Orlik & Partners

The role of intellectual property in brand building

The session will show how to protect and strengthen a brand effectively through conscious management of intellectual-property rights. It will cover key elements—such as trade marks, copyrights and industrial designs—and explain how they influence a brand’s value and recognition. Participants will learn how to avoid legal risks and use IP as a tool for competitive advantage. The lecture is targeted at entrepreneurs, marketers and anyone developing their own brands.

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Celebrating Excellence: Medal Awards Ceremony

This event honors the best of the best, highlighting their contributions to the industry’s development and showcasing the most advanced solutions in the following categories:

Trade Fair Premiere: Recognition for exhibitors who introduced innovative products or services at the fair, presenting them to the public for the first time.

Innovation: An award for companies that have presented groundbreaking technologies or solutions with the potential to revolutionize the industry.

Trade Fair Display: A prize awarded for exceptional booth design and aesthetics that stand out for their creativity and attract visitors’ attention.

The trade fair studio

We invite you to the Trade Fair Studio, where during exclusive interviews with industry experts and outstanding exhibitors, you will learn about the latest trends and innovative solutions. In this inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge. The Trade Fair Studio is also connected with the Medal Award Ceremony, where distinguished exhibitors are honored, adding prestige to the event and highlighting the importance of innovation and excellence in the industry..

Inspiring conversations and new opportunities – the networking zone awaits!

The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct discussions with speakers and other industry experts. In this zone, attendees can exchange insights, ask questions, and establish valuable business connections in a more informal atmosphere.

Join us to deepen your knowledge, continue the inspiring discussions from the conference, and form valuable relationships that can benefit both you and your company!